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Everett M Rogers 1962

Page history last edited by Jesper Buchholdt Gjørup 7 years, 2 months ago

Everett M Rogers:

"Diffusion of Innovations"

The Free Press og Collier-MacMillian Limited 1962

367 sider

 

11 kapitler

 

Nogle af bogens vigtigste begreber er:

Change Agent

Adopter

Opinion Leader

Laggards

Early Majority

Late Majority

Innovators

Diffusion of Innovation

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